Strategic brand management for B2B markets a road map for organizational transformation

Strategic brand management for B2B markets a road map for organizational transformation

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Bibliographic Details
Main Author: Sarin, Sharad
Format: Book
Published: New Delhi Response Books Sage Publications 2010
Series:Response books
Subjects:
Branding (Marketing)
Brand name products > Management
Product management > India
Branding (Marketing) > India
Brand name products > Management > India
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xix, 262 p. ill. 22 cm
Bibliography:Includes bibliographical references and index
ISBN:9788132105220 (paper back)
8132105222 (paper back)

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