Product policy and brand management text and cases

Saved in:

Bibliographic Details
Main Author:	Chitale, A. K.
Other Authors:	Gupta, Ravi
Format:	Book
Published:	New Delhi PHI learning 2011
Subjects:	Product management
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

Brand management
Published: (1998)

The Handbook of brand management
by: Arnold, David
Published: (1993)

Marketing and the brand manager
by: Medcalf, Gordon
Published: (1967)

Brand management a theoretical and practical aproach
by: Riezebos, Rik
Published: (2003)

Product policy concepts, methods, and strategy
by: Wind, Yoram J
Published: (1982)

The employer brand bringing the best of brand management to people at work
by: Barrow, Simon
Published: (2006)

From brand vision to brand evaluation strategically building and sustaining brands
by: Chernatony, Leslie de
Published: (2001)

Strategic brand management
by: Elliott, Richard H.
Published: (2011)

Strategic brand management
by: Elliott, Richard H.
Published: (2007)

Product policy, cases and concepts
by: Cardozo, Richard N
Published: (1979)

Brand meaning
by: Batey, Mark
Published: (2008)

Profitable product management
by: Collier, Richard A
Published: (1995)

Brand rejuvenation how to protect, strengthen & add value to your brand to prevent it from ageing
by: Lehu, Jean-Marc
Published: (2006)

Managing product and service development text and cases
by: Thomke, Stefan H.
Published: (2007)

The ultimate book of business brands insights from the world's 50 greatest brands
by: Crainer, Stuart
Published: (2003)

Product management
by: Lehmann, Donald R
Published: (1997)

Product management
by: Lehmann, Donald R
Published: (1994)

Product management
by: Dominguez, George S
Published: (1971)

Product management
by: Lehmann, Donald R
Published: (2002)

Product management
by: Lehmann, Donald R.
Published: (2005)

Positioning the brand an inside-out approach
by: Riezebos, H. J. 1960-

Positioning the brand an inside-out approach
by: Riezebos, H. J. 1960-

Managing product families
by: Sanderson, Susan Walsh, et al.
Published: (1997)

Production and operations management
Published: (1990)

Product manager a simulation
by: Zif, Jay Jehiel
Published: (1989)

Managing new product and process development text and cases
by: Clark, Kim B
Published: (1993)

Profitable product management
by: Ward, John
Published: (1984)

Product strategy and management
Published: (1963)

Profitable product management
by: Ward, John
Published: (1984)

Competitive branding winning in the market place with value-added brands
by: Nilson, Torsten H. 1949-
Published: (1998)

Productivity management a growing corporate emphasis
by: Lam, Carol Khim Ngee
Published: (1987)

Developing Service Products and Brands
by: Wirtz, Jochen
Published: (2018)

The product manager's handbook the complete product management resource
by: Gorchels, Linda
Published: (2000)

How come your brand isn't working hard enough? the essential guide to brand management
by: Cheverton, Peter
Published: (2002)

Brand positioning strategies for competitive advantage
by: Sengupta, Subroto
Published: (1990)

Branding and sustainable competitive advantage building virtual presence
Published: (2012)

Product innovation idea to exploitation
by: Bradbury, J. A. A
Published: (1989)

Beyond the brand why engaging the right customers is essential to winning in business
by: Winsor, John 1959-
Published: (2004)

Product strategy and management
by: Bake, Michael John, et al.
Published: (2007)

Product strategy and management
by: Baker, Michael John
Published: (1999)