Product policy and brand management text and cases

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Bibliographic Details
Main Author:	Chitale, A. K.
Other Authors:	Gupta, Ravi
Format:	Book
Published:	New Delhi PHI learning 2011
Subjects:	Product management
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 9788120340756
040	#	#	\|a ITMB
090	0	0	\|a HF5415.15 \|b .C55 2011
100	1	#	\|a Chitale, A. K.
245	1	0	\|a Product policy and brand management \|b text and cases \|c A.K. Chitale, Ravi Gupta
260	#	#	\|a New Delhi \|b PHI learning \|c 2011
300	#	#	\|a xii, 264 p. \|b ill. \|c 24 cm
500	#	#	\|a Includes index
650	#	0	\|a Product management
700	1	#	\|a Gupta, Ravi
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=459348
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