Strategic Marketing

Strategic Marketing

An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems

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Bibliographic Details
Main Authors: Mooradian, Todd A. (Author), Matzler, Kurt (Author), Ring, Lawrence J. (Author)
Format: Book
Language:English
Published: Upper Saddle River, NJ Pearson Prentice Hall 2012
Subjects:
Marketing > Management
Strategic planning > Management
Online Access:Click Here to View Status and Holdings.
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