Strategic Marketing
An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ
Pearson Prentice Hall
2012
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems |
|---|---|
| Physical Description: | xxiv, 384 pages illustrations 24 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0136028047 9780136028048 |
Strategic marketing planning