Business-to-business marketing analysis and practice

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Bibliographic Details
Main Author: Vitale, Robert P.
Other Authors: Giglierano, Joseph J., Pfoertsch, Waldemar
Format: Unknown
Published: Boston Prentice Hall 2011
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 9780136058281 (hbk.) 
020 # # |a 0136058280 (hbk.) 
040 # # |a DLC  |d ITMB 
090 0 0 |a HF5415.1263  |b .V582 2011 
100 1 # |a Vitale, Robert P. 
245 1 0 |a Business-to-business marketing  |b analysis and practice  |c Robert P. Vitale, Joseph Giglierano, Waldemar Pfoertsch 
260 # # |a Boston  |b Prentice Hall  |c 2011 
300 # # |a xxx, 512 p.  |b ill. (some col.)  |c 24 cm 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Industrial marketing 
700 1 # |a Giglierano, Joseph J. 
700 # # |a Pfoertsch, Waldemar 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=459264 
964 # # |c BOK  |d BM 
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