Business-to-business marketing analysis and practice
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Boston
Prentice Hall
2011
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxx, 512 p. ill. (some col.) 24 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780136058281 (hbk.) 0136058280 (hbk.) |
Business to business marketing analysis & practice in a dynamic environment