Media economics understanding markets, industries and concepts

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Bibliographic Details
Main Author:	Albarran, Alan B.
Format:	Book
Published:	Ames, Iowa Iowa State University Press 2002
Edition:	2nd ed
Subjects:	Mass media > Economic aspects
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a P96.E25 \|b A48 2002
100	1	#	\|a Albarran, Alan B.
245	1	0	\|a Media economics \|b understanding markets, industries and concepts \|c Alan B. Albarran
250	#	#	\|a 2nd ed
260	#	#	\|a Ames, Iowa \|b Iowa State University Press \|c 2002
300	#	#	\|a ix, 229 p. \|b ill. \|c 23 cm
504	#	#	\|a Includes bibliographical references and index
526	0	#	\|a Electronic Media Marketing Strategies \|b Bachelor of Mass Communication (Hons)(Interpersonal)5Faculty of Communication and Media Studies
526	0	#	\|a BRO541 \|b MC227 \|5 MC
650	#	0	\|a Mass media \|x Economic aspects
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=458696
964	#	#	\|c BOK \|d MC
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