Marketing Strategy A Decision Focused Approach
Covers the concepts and theories of creating and implementing a marketing strategy and focuses on the strategic planning process and marketing's cross/inter-functional relationships. This text helps students integrate what they have learned about analytical tools and the 4P's of marketing...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill/Irwin
2011
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| Edition: | Seventh Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 0073381152 |q paperback |
| 020 | # | # | |a 9780073381152 |q paperback |
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| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.13 |b .M3586 2011 |
| 100 | 1 | # | |a Walker, Orville C. |e author |
| 245 | 1 | 0 | |a Marketing Strategy |b A Decision Focused Approach |c Orville C. Walker, Jr., John W. Mullins |
| 250 | # | # | |a Seventh Edition |
| 264 | # | 1 | |a New York |b McGraw-Hill/Irwin |c 2011 |
| 264 | # | 4 | |c ©2011 |
| 300 | # | # | |a xv, 352 pages |b illustrations |c 26 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and indexes |
| 520 | # | # | |a Covers the concepts and theories of creating and implementing a marketing strategy and focuses on the strategic planning process and marketing's cross/inter-functional relationships. This text helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy |
| 650 | # | 0 | |a Marketing |x Management |
| 700 | 1 | # | |a Mullins, John W. |e author |q (John Walker) |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=455211 |
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Marketing Strategy A Decision-Focused Approach