Marketing Strategy A Decision Focused Approach
Covers the concepts and theories of creating and implementing a marketing strategy and focuses on the strategic planning process and marketing's cross/inter-functional relationships. This text helps students integrate what they have learned about analytical tools and the 4P's of marketing...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill/Irwin
2011
|
| Edition: | Seventh Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Summary: | Covers the concepts and theories of creating and implementing a marketing strategy and focuses on the strategic planning process and marketing's cross/inter-functional relationships. This text helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy |
|---|---|
| Physical Description: | xv, 352 pages illustrations 26 cm |
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0073381152 9780073381152 |
Marketing Strategy A Decision-Focused Approach