Business Research Methods

The third edition of "Business Research Methods" continues to build on its balanced approach to the subject, providing comprehensive coverage of both qualitative and quantitative methods in an engaging, student-friendly manner. A specific focus on student research projects and a wealth of...

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Bibliographic Details
Main Authors: Blumberg, Boris (Author), Cooper, Donald R. (Author), Schindler, Pamela S. (Author)
Format: Book
Language:English
Published: London McGraw-Hill Higher Education 2011
Edition:Third European Edition
Subjects:
Online Access:Click Here to View Status and Holdings.
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245 1 0 |a Business Research Methods  |c Boris Blumberg, Donald R. Cooper and Pamela S. Schindler 
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264 # 4 |c ©2011 
300 # # |a xix, 138 pages  |b illustrations  |c 27 cm 
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504 # # |a Includes bibliographical references and indexes 
520 # # |a The third edition of "Business Research Methods" continues to build on its balanced approach to the subject, providing comprehensive coverage of both qualitative and quantitative methods in an engaging, student-friendly manner. A specific focus on student research projects and a wealth of examples of theory in practise make this the perfect text for any student undertaking a research project 
526 0 # |a MGT648  |b BM242  |5 BM 
526 0 # |a Research Methodology  |b Bachelor Of Business administration (Hons.) Finance  |5 Faculty of Business Management 
650 # 0 |a Business  |x Methodology  |x Research 
700 1 # |a Cooper, Donald R.  |e author 
700 1 # |a Schindler, Pamela S.  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=454305