Business Research Methods
The third edition of "Business Research Methods" continues to build on its balanced approach to the subject, providing comprehensive coverage of both qualitative and quantitative methods in an engaging, student-friendly manner. A specific focus on student research projects and a wealth of...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
McGraw-Hill Higher Education
2011
|
| Edition: | Third European Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Summary: | The third edition of "Business Research Methods" continues to build on its balanced approach to the subject, providing comprehensive coverage of both qualitative and quantitative methods in an engaging, student-friendly manner. A specific focus on student research projects and a wealth of examples of theory in practise make this the perfect text for any student undertaking a research project |
|---|---|
| Physical Description: | xix, 138 pages illustrations 27 cm |
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0077129970 9780077129972 |
Business research methods