GLOBAL BUSINESS

GLOBAL BUSINESS

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This edition blends both an institutional-based view and resource-based view throughout every chapter for an unparalleled continuity in the learning process. The book combines an inviting, conversational style with the latest research and examples throughout every chapter, including the impact of th...

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Bibliographic Details
Main Author: Peng, Mike W. (Author)
Format: Book
Language:English
Published: Mason, OH Cengage South Western 2011
Edition:Second Edition
Subjects:
Globalization
International economic relations
International business enterprises
International trade
Online Access:Click Here to View Status and Holdings.
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Summary:This edition blends both an institutional-based view and resource-based view throughout every chapter for an unparalleled continuity in the learning process. The book combines an inviting, conversational style with the latest research and examples throughout every chapter, including the impact of the 2008-2009 global economic crisis.
Physical Description:xx, 636 pages illustrations 29 cm
ISBN:1439042241
9781439042243

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