Advertising and promotion
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| Format: | Unknown |
| Published: |
New Delhi
Adhyayan Publishers & Distributors
2007
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | vi, 226 p. ill. 23 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9788184350912 (hbk.) 8184350910 (hbk.) |
ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE 
Introduction to advertising and promotion management