Advertising and promotion
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New Delhi
Adhyayan Publishers & Distributors
2007
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Physical Description: | vi, 226 p. ill. 23 cm |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9788184350912 (hbk.) 8184350910 (hbk.) |
ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE