Wiley international encyclopedia of marketing

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Bibliographic Details
Other Authors:	Malhotra, Naresh K., Sheth, Jagdish N.
Format:	Book
Published:	Chichester, West Sussex, UK Wiley 2011
Subjects:	Consumption (Economics) > Encyclopedias Advertising > Encyclopedias Marketing > Encyclopedias
Online Access:	Click Here to View Status and Holdings.
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