Wiley international encyclopedia of marketing

Wiley international encyclopedia of marketing

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Bibliographic Details
Other Authors: Malhotra, Naresh K., Sheth, Jagdish N.
Format: Book
Published: Chichester, West Sussex, UK Wiley 2011
Subjects:
Consumption (Economics) > Encyclopedias
Advertising > Encyclopedias
Marketing > Encyclopedias
Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • v. 1. Marketing strategy / edited by Robert A. Peterson and Roger A. Kerin
  • v. 2. Marketing research / edited by Wagner A. Kamakura
  • v. 3. Consumer behavior / edited by Richard P. Bagozzi and Ayalla A. Ruvio
  • v. 4. Advertising and integrated communication / edited by Michael A. Belch and George E. Belch
  • v. 5. Product innovation and management / edited by Barry L. Bayus
  • v. 6. International marketing / edited by Daniel C. Bello and David A. Griffith
  • v. 7. Cumulative index

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