Wiley international encyclopedia of marketing

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Bibliographic Details
Other Authors:	Malhotra, Naresh K., Sheth, Jagdish N.
Format:	Book
Published:	Chichester, West Sussex, UK Wiley 2011
Subjects:	Consumption (Economics) > Encyclopedias Advertising > Encyclopedias Marketing > Encyclopedias
Online Access:	Click Here to View Status and Holdings.
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001	wils-453285
020	#	#	\|a 9781405161787 (set : hbk.)
020	#	#	\|a 1405161787 (set : hbk.)
040	#	#	\|a UKM \|d ITMB
090	0	0	\|a HF5415 \|b W55 2011
245	0	0	\|a Wiley international encyclopedia of marketing \|c editors-in-chief, Jagdish Sheth, Naresh Malhotra
246	1	#	\|a International encyclopedia of marketing.
260	#	#	\|a Chichester, West Sussex, UK \|b Wiley \|c 2011
300	#	#	\|a 7 v. \|b ill. \|c 26 cm
504	#	#	\|a Includes bibliographical references and index
505	1	#	\|a v. 1. Marketing strategy / edited by Robert A. Peterson and Roger A. Kerin -- v. 2. Marketing research / edited by Wagner A. Kamakura -- v. 3. Consumer behavior / edited by Richard P. Bagozzi and Ayalla A. Ruvio -- v. 4. Advertising and integrated communication / edited by Michael A. Belch and George E. Belch -- v. 5. Product innovation and management / edited by Barry L. Bayus -- v. 6. International marketing / edited by Daniel C. Bello and David A. Griffith -- v. 7. Cumulative index
650	#	0	\|a Consumption (Economics) \|v Encyclopedias
650	#	0	\|a Advertising \|v Encyclopedias
650	#	0	\|a Marketing \|v Encyclopedias
700	1	#	\|a Malhotra, Naresh K.
700	#	#	\|a Sheth, Jagdish N.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=453285
964	#	#	\|c BOK \|d EC