Wiley international encyclopedia of marketing

Wiley international encyclopedia of marketing

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Bibliographic Details
Other Authors: Malhotra, Naresh K., Sheth, Jagdish N.
Format: Book
Published: Chichester, West Sussex, UK Wiley 2011
Subjects:
Consumption (Economics) > Encyclopedias
Advertising > Encyclopedias
Marketing > Encyclopedias
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:7 v. ill. 26 cm
Bibliography:Includes bibliographical references and index
ISBN:9781405161787 (set : hbk.)
1405161787 (set : hbk.)

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