Corporate Communication

Corporate Communication by Paul A. Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situation...

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Bibliographic Details
Main Author:	Argenti, Paul A. (Author)
Format:	Book
Language:	English
Published:	Boston McGraw-Hill Irwin 2009
Edition:	Fifth Edition
Subjects:	Communication in organizations Communication in management
Online Access:	Click Here to View Status and Holdings.
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