Corporate Communication
Corporate Communication by Paul A. Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situation...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill Irwin
2009
|
| Edition: | Fifth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 005 | 202395154449 | ||
| 008 | 231005t20092009MAU ag# ##001 ##eng#D | ||
| 020 | # | # | |a 9780073377735 |q paperback |
| 020 | # | # | |a 0073377732 |q paperback |
| 040 | # | # | |a DLC |b eng |d UiTM |e rda |
| 090 | 0 | 0 | |a HD30.3 |b .A74 2009 |
| 100 | 1 | # | |a Argenti, Paul A. |e author |
| 245 | 1 | 0 | |a Corporate Communication |c Paul A. Argenti |
| 250 | # | # | |a Fifth Edition |
| 264 | # | 1 | |a Boston |b McGraw-Hill Irwin |c 2009 |
| 264 | # | 4 | |c ©2009 |
| 300 | # | # | |a xx, 313 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references (p 301-303) and index |
| 520 | # | # | |a Corporate Communication by Paul A. Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems. |
| 650 | # | 0 | |a Communication in organizations |
| 650 | # | 0 | |a Communication in management |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=452432 |
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Corporate communication