Corporate Communication

• Main Author: Argenti, Paul A. (Author)
• Format: Book
• Language: English
• Published: Boston McGraw-Hill Irwin 2009
• Edition: Fifth Edition
• Subjects: Communication in organizations; Communication in management
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xx, 313 pages illustrations 24 cm
• Bibliography: Includes bibliographical references (p 301-303) and index
• ISBN: 9780073377735; 0073377732

Corporate Communication by Paul A. Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.