Entrepreneurship a small business approach

This text takes a hands-on, problem-based learning approach that works through real problems faced by entrepreneurs and small business owners. With real-world scenarios and exercises it puts the student in the roles of financial analyst, marketer, and business owner in order to find solutions

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Bibliographic Details
Main Authors: Bamford, Charles E. (Author), Bruton, Garry D. (Author)
Format: Book
Language:English
Published: New York, NY McGraw-Hill 2011
Subjects:
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Description
Summary:This text takes a hands-on, problem-based learning approach that works through real problems faced by entrepreneurs and small business owners. With real-world scenarios and exercises it puts the student in the roles of financial analyst, marketer, and business owner in order to find solutions
Item Description:Includes index
Physical Description:xix, 347 pages colour illustrations 28 cm
ISBN:9780073403113
0073403113
9780071221221
0071221220