Entrepreneurship a small business approach
This text takes a hands-on, problem-based learning approach that works through real problems faced by entrepreneurs and small business owners. With real-world scenarios and exercises it puts the student in the roles of financial analyst, marketer, and business owner in order to find solutions
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Main Authors: | , |
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Format: | Book |
Language: | English |
Published: |
New York, NY
McGraw-Hill
2011
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Summary: | This text takes a hands-on, problem-based learning approach that works through real problems faced by entrepreneurs and small business owners. With real-world scenarios and exercises it puts the student in the roles of financial analyst, marketer, and business owner in order to find solutions |
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Item Description: | Includes index |
Physical Description: | xix, 347 pages colour illustrations 28 cm |
ISBN: | 9780073403113 0073403113 9780071221221 0071221220 |