INTERNATIONAL MARKETING
Coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.
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| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY
McGraw-Hill/Irwin
2011
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| Edition: | FIFTEENTH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 9780073529943 |q hardback |
| 020 | # | # | |a 007352994X |
| 040 | # | # | |a DLC |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF1416 |b .C38 2011 |
| 100 | 1 | # | |a Cateora, Philip R. |e author |
| 245 | 1 | 0 | |a INTERNATIONAL MARKETING |c PHILIP R. CATEORA, MARY C. GILLY, JOHN L. GRAHAM |
| 250 | # | # | |a FIFTEENTH EDITION |
| 264 | # | 1 | |a New York, NY |b McGraw-Hill/Irwin |c 2011 |
| 300 | # | # | |a xxxiii, 622 pages |b color illustrations |c 29 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Includes index |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a Coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field. |
| 526 | 0 | # | |a DIPLOMA IN BUSINESS STUDIES |b Introduction to International Business |5 FAKULTI PENGURUSAN DAN PERNIAGAAN |
| 526 | 0 | # | |a BA111 |b IBM530 |5 BA |
| 650 | # | 0 | |a Export marketing |
| 650 | # | 0 | |a International business enterprises |
| 700 | 1 | # | |a Gilly, Mary C. |e author |
| 700 | # | # | |a Graham, John L. |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=451513 |
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INTERNATIONAL MARKETING