Marketing
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Main Authors: | , |
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Other Authors: | |
Format: | Book |
Language: | English |
Published: |
New York, NY
McGraw-Hill/Irwin
2013
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Edition: | Eleventh Edition |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000cam#a2200000#i#4501 | ||
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001 | wils-451512 | ||
005 | 2023106103848 | ||
008 | 231106t2013 XXU a## ##001 ##eng#D | ||
020 | # | # | |a 9780078028892 (hardback) |
020 | # | # | |a 0078028892 (hardback) |
040 | # | # | |a DLC |d UiTM |e rda |
041 | 0 | # | |a eng |
090 | 0 | 0 | |a HF5415 |b .K475 2013 |
100 | 1 | # | |a Kerin, Roger A. |e author |
245 | 1 | 0 | |a Marketing |c Roger A. Kerin, Steven W. Hartley and William Rudelius |
250 | # | # | |a Eleventh Edition |
264 | # | 1 | |a New York, NY |b McGraw-Hill/Irwin |c 2013 |
264 | # | 4 | |c ©2013 |
300 | # | # | |a li, 745 pages |b illustrations (chiefly colour), maps |c 29 cm |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
338 | # | # | |2 rdacarrier |
500 | # | # | |a Includes index |
650 | # | 0 | |a Marketing |
700 | 1 | # | |a Rudelius, William |e auhtor |
700 | 1 | # | |a Hartley, Steven William |e author |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=451512 |
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