Marketing

Marketing

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Bibliographic Details
Main Authors: Kerin, Roger A. (Author), Hartley, Steven William (Author)
Other Authors: Rudelius, William (auhtor)
Format: Book
Language:English
Published: New York, NY McGraw-Hill/Irwin 2013
Edition:Eleventh Edition
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index
Physical Description:li, 745 pages illustrations (chiefly colour), maps 29 cm
ISBN:9780078028892 (hardback)
0078028892 (hardback)

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