New products management

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Bibliographic Details
Main Author:	Crawford, C. Merle 1924- Charles Merle
Other Authors:	Di Benedetto, C. Anthony
Format:	Book
Published:	New York McGraw-Hill Irwin 2011
Edition:	10th ed
Subjects:	New products > Management
Online Access:	Click Here to View Status and Holdings.
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001	wils-451510
020	#	#	\|a 9780073404806
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.153 \|b .C72 2011
100	1	#	\|a Crawford, C. Merle \|d 1924- \|q Charles Merle
245	0	0	\|a New products management \|c Merle Crawford, Anthony Di Benedetto
250	#	#	\|a 10th ed
260	#	#	\|a New York \|b McGraw-Hill Irwin \|c 2011
300	#	#	\|a xvi, 576 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references and index
526	0	#	\|a MKT920 \|b BM991 \|5 AAGBS
526	0	#	\|a Product Policy And Strategy \|b Doctor of Business Administration \|5 Arshad Ayub Graduate Business School
650	#	0	\|a New products \|x Management
700	1	#	\|a Di Benedetto, C. Anthony
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=451510
964	#	#	\|c BOK \|d BM