Services marketing text and cases

Services marketing text and cases

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Bibliographic Details
Main Author: Baron, Stev J. Steve
Other Authors: Harris, Kim, Hilton, Toni
Format: Unknown
Published: Basingstoke, Hampshire Palgrave Macmillan 2009
Edition:3rd ed.
Subjects:
Service industries > Marketing > Case studies
Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • Introduction
  • The contemporary context
  • Service goals: the use of metaphors
  • Customer interactions in services
  • Consumer experiences
  • Service design
  • Service employees as operant resources
  • Service quality and customer satisfaction
  • Rela

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