Services marketing text and cases

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Bibliographic Details
Main Author:	Baron, Stev J. Steve
Other Authors:	Harris, Kim, Hilton, Toni
Format:	Unknown
Published:	Basingstoke, Hampshire Palgrave Macmillan 2009
Edition:	3rd ed.
Subjects:	Service industries > Marketing > Case studies
Online Access:	Click Here to View Status and Holdings.
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