Services marketing text and cases
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| Main Author: | |
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| Other Authors: | , |
| Format: | Unknown |
| Published: |
Basingstoke, Hampshire
Palgrave Macmillan
2009
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| Edition: | 3rd ed. |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xvii, 358 p. ill. 25 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780230520936 0230520936 |
Services marketing text & cases 
Services marketing text & cases 
Services marketing concepts, strategies, & cases