Six rules for brand revitalization learn how companies like McDonald's can re-energize their brands

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Bibliographic Details
Main Author:	Light, Larry
Other Authors:	Kiddon, Joan 1949-
Format:	Book
Published:	Upper Sadle River, N.J. Wharton School Pub. 2009
Subjects:	McDonald's Corporation > Case studies Product life cycle Brand name products > Management Branding (Marketing) > Management
Online Access:	Click Here to View Status and Holdings.
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