Six rules for brand revitalization learn how companies like McDonald's can re-energize their brands

Six rules for brand revitalization learn how companies like McDonald's can re-energize their brands

Saved in:
Bibliographic Details
Main Author: Light, Larry
Other Authors: Kiddon, Joan 1949-
Format: Unknown
Published: Upper Sadle River, N.J. Wharton School Pub. 2009
Subjects:
McDonald's Corporation > Case studies
Product life cycle
Brand name products > Management
Branding (Marketing) > Management
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!
Be the first to leave a comment!
You must be logged in first

Similar Items