Six rules for brand revitalization learn how companies like McDonald's can re-energize their brands
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Upper Sadle River, N.J.
Wharton School Pub.
2009
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag 
Working for McDonald's in Europe the unequal struggle
