Six rules for brand revitalization learn how companies like McDonald's can re-energize their brands

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Bibliographic Details
Main Author:	Light, Larry
Other Authors:	Kiddon, Joan 1949-
Format:	Book
Published:	Upper Sadle River, N.J. Wharton School Pub. 2009
Subjects:	McDonald's Corporation > Case studies Product life cycle Brand name products > Management Branding (Marketing) > Management
Online Access:	Click Here to View Status and Holdings.
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001	wils-451381
020	#	#	\|a 0136043313(hardback : alk. paper)
020	#	#	\|a 9780136043317(hardback : alk. paper)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.1255 \|b .L54 2009
100	1	#	\|a Light, Larry
245	1	0	\|a Six rules for brand revitalization \|b learn how companies like McDonald's can re-energize their brands \|c Larry Light, Joan Kiddon
260	#	#	\|a Upper Sadle River, N.J. \|b Wharton School Pub. \|c 2009
300	#	#	\|a xx, 218 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
610	2	0	\|a McDonald's Corporation \|v Case studies
650	#	0	\|a Product life cycle
650	#	0	\|a Brand name products \|x Management
650	#	0	\|a Branding (Marketing) \|x Management
700	1	#	\|a Kiddon, Joan \|c 1949-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=451381
964	#	#	\|c BOK \|d OM
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