Six rules for brand revitalization learn how companies like McDonald's can re-energize their brands

Six rules for brand revitalization learn how companies like McDonald's can re-energize their brands

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Bibliographic Details
Main Author: Light, Larry
Other Authors: Kiddon, Joan 1949-
Format: Unknown
Published: Upper Sadle River, N.J. Wharton School Pub. 2009
Subjects:
McDonald's Corporation > Case studies
Product life cycle
Brand name products > Management
Branding (Marketing) > Management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xx, 218 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:0136043313(hardback : alk. paper)
9780136043317(hardback : alk. paper)

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