A framework for marketing management
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Unknown |
| Published: |
Upper Saddle River, N.J.
Prentice Hall
2009
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| Edition: | 4th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-451309 | ||
| 005 | 2018717104734 | ||
| 020 | # | # | |a 9780136026600 |
| 020 | # | # | |a 0136026605 |
| 040 | # | # | |a ITMB |
| 090 | 0 | 0 | |a HF5415.13 |b K636 2009 |
| 100 | 1 | # | |a Kotler, Philip |
| 245 | 1 | 2 | |a A framework for marketing management |c Philip Kotler, Kevin Lane Keller |
| 250 | # | # | |a 4th ed |
| 260 | # | # | |a Upper Saddle River, N.J. |b Prentice Hall |c 2009 |
| 300 | # | # | |a xxii, 362p. |b ill. |c 24 cm |
| 504 | # | # | |a Includes bibliographical references and index |
| 650 | # | 0 | |a Marketing |x Management |
| 700 | 1 | # | |a Keller, Kevin Lane |d 1956- |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=451309 |
| 964 | # | # | |c BOK |d OM |
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A framework for marketing management