A framework for marketing management
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| Main Author: | |
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| Other Authors: | |
| Format: | Unknown |
| Published: |
Upper Saddle River, N.J.
Prentice Hall
2009
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| Edition: | 4th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxii, 362p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780136026600 0136026605 |
A framework for marketing management