ENTREPRENEURSHIP & SMALL BUSINESS MANAGEMENT

• Main Authors: Mariotti, Steve 1953- (Author), Glackin, Caroline (Author)
• Format: Book
• Language: English
• Published: Boston Prentice Hall 2012
• Subjects: Small business > Management; Entrepreneurship > Management
• Online Access: Click Here to View Status and Holdings.
• Item Description: Includes index
• Physical Description: xxxiii, 702 pages illustrations 28 cm
• ISBN: 9780135030318; 0135030315

Written by award-winning experts, Steve Mariotti and Caroline Glackin, Entrepreneurship and Small Business Management presents complex economic, financial and business concepts in a manner easily understood by a variety of students. Based on a proven curriculum from the Network for Teaching Entrepreneurship (NFTE), it is organized to follow the life-cycle of an entrepreneurial venture--from concept through implementation to harvesting or replication. Filled with examples from a broad range of industries, it moves further into the entrepreneurial process--discussing the business plan and also the unique aspects of managing and growing entrepreneurial ventures and small businesses.