Game-based marketing inspire customer loyalty through rewards, challenges, and contests
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Hoboken, N.J.
Wiley
2010
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| Online Access: | Click Here to View Status and Holdings. |
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Loyalty myths hyped strategies that will put you out of business-- and proven tactics that really work
Customer share marketing how the world's great marketers unlock profits from customer loyalty
COMPETING ON VALUE Bridging the gap between brand and customer value
