Game-based marketing inspire customer loyalty through rewards, challenges, and contests

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Bibliographic Details
Main Author:	Zichermann, Gabe 1974-
Other Authors:	Linder, Joselin
Format:	Unknown
Published:	Hoboken, N.J. Wiley 2010
Subjects:	Customer loyalty Customer loyalty programs Marketing
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.525 \|b .Z53 2010
100	1	#	\|a Zichermann, Gabe \|d 1974-
245	1	0	\|a Game-based marketing \|b inspire customer loyalty through rewards, challenges, and contests \|c Gabe Zichermann, Joselin Linder
260	#	#	\|a Hoboken, N.J. \|b Wiley \|c 2010
300	#	#	\|a xviii, 220 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Customer loyalty
650	#	0	\|a Customer loyalty programs
650	#	0	\|a Marketing
700	1	#	\|a Linder, Joselin
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=450263
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