Game-based marketing inspire customer loyalty through rewards, challenges, and contests
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Unknown |
| Published: |
Hoboken, N.J.
Wiley
2010
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Physical Description: | xviii, 220 p. ill. 24 cm |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780470562239 (cloth) 0470562234 (cloth) |
Loyalty myths hyped strategies that will put you out of business-- and proven tactics that really work 
Customer share marketing how the world's great marketers unlock profits from customer loyalty