Entrepreneurship and Innovation Readings and Cases

Provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. This title provides students with a foundation of ideas and understandings designed to shape their thinking and behaviour so as to appreciate the role of innovation and en...

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Bibliographic Details
Main Author: Mazzarol, Tim 1957- (Author)
Format: Book
Language:English
Published: Prahran, Vic. Tilde University Press 2011
Edition:2nd ed
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