Strategic brand management

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Bibliographic Details
Main Author:	Elliott, Richard H.
Other Authors:	Percy, Larry, Pervan, Simon
Format:	Book
Published:	Oxford Oxford University Press 2011
Subjects:	Strategic planning Product management
Online Access:	Click Here to View Status and Holdings.
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001	wils-449963
020	#	#	\|a 9780199565214 (pbk.)
020	#	#	\|a 019956521X
040	#	#	\|a BTCTA \|d ITMB
090	0	0	\|a HF5415.15 \|b .E43 2011
100	1	#	\|a Elliott, Richard H.
245	1	0	\|a Strategic brand management \|c Richard Rosenbaum-Elliot, Larry Percy & Simon Pervan
260	#	#	\|a Oxford \|b Oxford University Press \|c 2011
300	#	#	\|a xv, 303 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references (p. 283-284) and index
650	#	0	\|a Strategic planning
650	#	0	\|a Product management
700	1	#	\|a Percy, Larry
700	1	#	\|a Pervan, Simon
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=449963
964	#	#	\|c BOK \|d AM
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