Strategic brand management

Strategic brand management

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Bibliographic Details
Main Author: Elliott, Richard H.
Other Authors: Percy, Larry, Pervan, Simon
Format: Unknown
Published: Oxford Oxford University Press 2011
Subjects:
Strategic planning
Product management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xv, 303 p. ill. 25 cm
Bibliography:Includes bibliographical references (p. 283-284) and index
ISBN:9780199565214 (pbk.)
019956521X

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