INTERNATIONAL BUSINESS
The new edition continues to discuss basic concepts of international business in a comprehensive manner. It provides a lucid treatment of the theory and practice of global business in the Indian context. Flourished with case-lets drawn from contemporary businesses, it will acquaint the students with...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New Delhi, India
Tata McGraw-Hill Education Private Limited
2011
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| Edition: | FOURTH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | The new edition continues to discuss basic concepts of international business in a comprehensive manner. It provides a lucid treatment of the theory and practice of global business in the Indian context. Flourished with case-lets drawn from contemporary businesses, it will acquaint the students with the fundamentals of global business.The book has been updated with recent examples like new chapters on Institutional support to IB, FDI initiatives |
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| Physical Description: | xxxv, 773 pages illustrations 24 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780070700871 0070700877 |
International business an integrated approach