E-marketing theory and application
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| Format: | Book |
| Published: |
Houndmills, UK.
Palgrave MacMillan
2011
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxii, 474 p. ill. 25 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780230203969 |
In-house t-e-l-e marketing a masterplan for starting and managing a profitable telemarketing program