Digital advertising

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Bibliographic Details
Main Author:	McStay, Andrew 1975-
Format:	Unknown
Published:	Houndmills, Basingstoke Palgrave Macmillan 2010
Subjects:	Advertising media planning Advertising Digital media
Online Access:	Click Here to View Status and Holdings.
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MARC


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040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5826.5 \|b .M366 2010
100	1	#	\|a McStay, Andrew \|d 1975-
245	1	0	\|a Digital advertising \|c Andrew McStay
260	#	#	\|a Houndmills, Basingstoke \|b Palgrave Macmillan \|c 2010
300	#	#	\|a viii, 274 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Advertising media planning
650	#	0	\|a Advertising
650	#	0	\|a Digital media
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=449767
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