Digital advertising

Saved in:

Bibliographic Details
Main Author:	McStay, Andrew 1975-
Format:	Book
Published:	Houndmills, Basingstoke Palgrave Macmillan 2010
Subjects:	Advertising media planning Advertising Digital media
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-449767
020	#	#	\|a 9780230222403 (hbk.)
020	#	#	\|a 0230222404 (hbk.)
020	#	#	\|a 9780230222410 (pbk.)
020	#	#	\|a 0230222412 (pbk.)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5826.5 \|b .M366 2010
100	1	#	\|a McStay, Andrew \|d 1975-
245	1	0	\|a Digital advertising \|c Andrew McStay
260	#	#	\|a Houndmills, Basingstoke \|b Palgrave Macmillan \|c 2010
300	#	#	\|a viii, 274 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Advertising media planning
650	#	0	\|a Advertising
650	#	0	\|a Digital media
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=449767
964	#	#	\|c BOK \|d CS
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|