Brand Avatar translating virtual world branding into real world success

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Bibliographic Details
Main Author:	De Mesa, Alycia
Format:	Book
Published:	New York Palgrave Macmillan 2009
Subjects:	Branding (Marketing) Virtual reality Success in business
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.1255 \|b D46 2009
100	1	#	\|a De Mesa, Alycia
245	1	0	\|a Brand Avatar \|b translating virtual world branding into real world success \|c Alycia de Mesa
260	#	#	\|a New York \|b Palgrave Macmillan \|c 2009
300	#	#	\|a 187 p. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Branding (Marketing)
650	#	0	\|a Virtual reality
650	#	0	\|a Success in business
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=449759
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