Brand Avatar translating virtual world branding into real world success
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| Format: | Book |
| Published: |
New York
Palgrave Macmillan
2009
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | 187 p. 24 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780230201798 0230201792 |
Avatars! exploring and building virtual worlds in the internet