The LEADER'S GUIDE to STORYTELLING MASTERING THE ART AND DISCIPLINE OF BUSINESS NARRATIVE

The LEADER'S GUIDE to STORYTELLING MASTERING THE ART AND DISCIPLINE OF BUSINESS NARRATIVE

This revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Usi...

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Bibliographic Details
Main Author: Denning, Stephen 1944- (Author)
Format: Book
Language:English
Published: San Francisco, CA Jossey-Bass 2011
Subjects:
Communication in management
Public speaking
Communication in organizations
Business communication
Online Access:Click Here to View Status and Holdings.
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100 1 # |a Denning, Stephen  |d 1944-  |e author 
245 1 4 |a The LEADER'S GUIDE to STORYTELLING  |b MASTERING THE ART AND DISCIPLINE OF BUSINESS NARRATIVE  |c STEPHEN DENNING 
264 # 1 |a San Francisco, CA  |b Jossey-Bass  |c 2011 
264 # 4 |c ©2011 
300 # # |a xi, 348 pages  |b illustrations  |c 24 cm 
336 # # |a text  |2 rdacontent 
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338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
520 # # |a This revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains how you can learn to tell the right story at the right time. Stephen Denning has won awards from Financial Times, The Innovation Book Club, and 800-CEO-READ. This book on leadership storytelling shows how successful leaders use stories to get their ideas across and spark enduring enthusiasm for change. Stephen Denning offers a hands-on guide to unleash the power of the business narrative. 
650 # 0 |a Communication in management 
650 # 0 |a Public speaking 
650 # 0 |a Communication in organizations 
650 # 0 |a Business communication 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=449248 

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