The LEADER'S GUIDE to STORYTELLING MASTERING THE ART AND DISCIPLINE OF BUSINESS NARRATIVE
This revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Usi...
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| Format: | Book Chapter |
| Language: | English |
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San Francisco, CA
Jossey-Bass
2011
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains how you can learn to tell the right story at the right time. Stephen Denning has won awards from Financial Times, The Innovation Book Club, and 800-CEO-READ. This book on leadership storytelling shows how successful leaders use stories to get their ideas across and spark enduring enthusiasm for change. Stephen Denning offers a hands-on guide to unleash the power of the business narrative. |
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| Physical Description: | xi, 348 pages illustrations 24 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0470548673 9780470548677 |
The Leader's edge how to use communication to grow your business and yourself