ESSENTIALS OF MARKETING MANAGEMENT

ESSENTIALS OF MARKETING MANAGEMENT

Takes instructors and students into the world of marketing through real-world applications. This textbook covers various topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. It presents marketing management the way it is actua...

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Bibliographic Details
Main Authors: Marshall, Greg W. (Author), Johnston, Mark W. (Author)
Format: Book
Language:English
Published: New York, NY McGraw-Hill/Irwin 2011
©2011
Subjects:
Marketing > Management
Online Access:Click Here to View Status and Holdings.
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